What is SHMP? Why did you decide to add it?Updated 18 days ago

SHMP is an AAFCO-approved mineral that helps freshen breath by reducing plaque and tartar. We already use SHMP in our Soft Brushless Toothpaste and Kiss Meow lines, and are making the upgrade to our core Brushless Toothpaste products to bring the best possible dental benefits to you and your pet.